The City of Danville today introduced a new brand to capture its commitment to be a city that fosters a strong sense of community and belonging — one in which every resident, regardless of background or origin, finds their home.

The brand carries the slogan: “Danville: Feels Like Home.”

“Danville is more than just a city — it is a community, a family, a home,” Mayor Alonzo Jones said today at a brand reveal ceremony held at George Washington High School’s auditorium. “As your mayor, I am committed to ensuring that it remains a place where every individual, regardless of background or circumstance, can thrive and succeed. Together, let us continue to build a future that is bright, hopeful, and filled with endless possibilities.”

City Manager Ken Larking stressed that the brand is more than an advertising campaign with a logo and slogan.

“It is an identity,” Larking said. “It is what we are saying about ourselves to each other and the outside world. The new brand speaks to our history, is relevant to the present and looks to the future.”

The brand reveal was held in partnership with Danville Public Schools so that the city’s youth could be a part of this celebration of “who we are as a community.”