The Danville Office of Economic Development & Tourism has announced the recipients of the Visit SoSi tourism sponsorships, a reimbursable funding opportunity designed to support stakeholders in hosting programs, projects, and events that attract new visitors to Danville and Pittsylvania County. This year, fourteen organizations were awarded sponsorships, aimed at fostering collaboration among local tourism partners, creating new experiences, and strengthening the local economy.
“We are excited to announce this year’s tourism sponsorships and to celebrate a wide variety of festivals, outdoor competitions, and unique experiences coming into our region,” said Tourism Manager, Lisa Meriwether. “Through these sponsorships, a greater number of visitors are being reached and exposed to the many things to do and see in Danville and Pittsylvania County.”
| Event Name | Amount Awarded |
| Corks & Forks hosted by the Danville Science Center | $1,500 |
| Bridge Street Food Truck Rodeo | $2,000 |
| Maude Gatewood Takeover hosted by the Danville Museum of Fine Arts & History | $2,000 |
| SoSi Strong: Women Veterans Leadership & Wellness Weekend | $2,500 |
| Best of SoSi Fest | $2,800 |
| 2025 UCI Mountain Bike Race | $5,000 |
| The Bee Hotel | $5,000 |
| Old West Fest | $5,000 |
| Smokestack Theatre Company | $5,000 |
| Southside Soccer Club | $5,000 |
| Bridge2Bridge | $10,000 |
| NASCAR Cup Series at the Martinsville Speedway | $10,000 |
| Rooster Walk | $10,000 |
| Three Sisters Marathon | $10,000 |
Priority was given to applicants who showcased how their initiative increased visitations and/or exposure of Danville and Pittsylvania County through promotional efforts. Only projects, programs, and events that occur between October 2025 and September 30, 2026, were eligible.