Launch Place funds new crop-friendly technology

(Danville, Va.) — A start-up company based in Chapel Hill has moved operations to Danville, thanks to a grant from the Launch Place.

Mesur.io produces in-ground sensors to help farmers and golf-course managers measure soil conditions. The company has helped small and mid-sized farming operations. The sensors helped a mushroom farmer regulate the temperature, light and humidity in his greenhouse operations. The sensors help farmers monitor what’s happening below the surface of the ground as they cultivate crops.

The company has two employees and plans to add another five over the next three years.

This is the 13th project the Launch Place has underwritten in the past four years.